One. Word. Titles.

I think general audience movie makers are getting lazy. We recently went to see the new (and fun) Pirates of the Carribbean: Dead Man's Chest. All the previews featured movies with one word titles: Fearless, Invincible, Transformers, Accepted, Descent.

Is it more of an attention getter to have one word titles or are we so strapped for time that we only have the memory capacity to remember one word? Of course, we movie watchers have always had experiences with excellent one word titles: Jaws, Casablanca, Fargo, Titanic. But these words evoke a sense of excellence and have staying power. Maybe it's time we think of some new words.